Press Release Date: 4/16/2013

Upfront chosen as a 2013 Red Herring Top 100 Europe

Copenhagen, Denmark, 16 April, 2013 – Upfront Chromatography announced today that it has been selected as a Top 100 Winner for Red Herrring’s 2013 Europe Award, a prestigious list honoring Europe’s leading private companies and celebrating these companies’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe Upfront demonstrates the vision, drive and innovation that define a Red Herring winner.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

“We see this award as a recognition that we are on the right track” said Karsten Lindved, CEO of Upfront. “We are offering a unique technology to the food industry enabling them to produce new, exciting protein products, and combined with a sound business model Upfront is in a unique position. I am very proud of this award”.

About Upfront

Upfront Chromatography A/S is a Danish high-tech company located in Copenhagen. Upfront Chromatography offers industrial-scale customized separation solutions to isolate soluble proteins from industrial process streams.

For more information visit Upfront at www.upfront-dk.com.